There was a moment – you know when the clouds part and all of a sudden, you see something so clearly that wasn’t even on your radar before… We had one of those. And nothing has been the same since.
To take you right into it – we became so frustrated hearing story after story revealing the complete lack of integrity and abundance of misinformation in the hemp industry. We heard many stories of uncertainty and struggles related to significant gaps in the hemp industry that impacted consistent business growth. Insecurities about who to trust and how to legitimize work in an industry clouded by doubt and misinformation. We took note of the repeated concerns about, “Where do we get healthy biomass?” “What is the best biomass to use for x, y, z?” “Where do you sell your biomass?” “How do we make it easier to validate the value of our products?”
Both successful in our respective fields but each longing for deeper fulfillment — seeking to use our experience in more meaningful ways — we began to have our own beer-time conversations and envisioned ourselves building a hemp business built on integrity and doing things the right way. We also shared a desire and intention to prioritize spending quality time with the people and places we love the most: our families and the outdoors. We wanted to create a business that would truly honor this work-life balance.
Confident our combined business strengths and experiences could result in creative solutions of these complex industry problems, we teamed up to create Nurtrium. Our immediate goals have been focusing on closing some of the known gaps in the industry. Making it easier for hemp businesses to know who and what to trust, so they can begin to enjoy fewer obstacles and more consistent growth. Our long term vision is all about hemp fiber. Impassioned by hemp fiber’s potential to heal our earth through its environmentally supportive growth cycle and abundant uses, Nurtrium’s long-term goals are focused on helping prepare the markets and infrastructures to support a shift to using hemp fiber as a mainstream product.
Last thing we’ll share about our journey is how amazed we are around the vulnerability we’ve experienced within this young industry. It is not every day that businesses talk about vulnerability, but we share this space with so many of you who we know can relate. Throughout the years, we have been humbled to hear about the pains and adversities that helped people find their way to using hemp and creating hemp businesses. Like you, we have our stories, too. Stories of self and/or family suffering from situational and chronic conditions, and seeking holistic alternatives that reflect personal values. Stories that capture personal struggles to find non-toxic solutions for the earth, and for us all. These stories resonate deeply for us — not only because of the way hemp has given natural healing options to millions, but also because of the ways the hemp community has been so willing to be open and vulnerable. It is why we feel so honored to use our experience to contribute to an industry built on hope, support, and collaborative efforts toward improving the health of people and the planet.
Saludos – Clayton & Ryan